About Us
The High School for Innovation in Advertising and Media (IAM) is part of a select group of Career and Technical Education (CTE) schools that blend rigorous academics with real-life work skills. New York City made CTE programs a citywide priority in 2008, in an effort to boost student achievement. IAM gives students a head start into the industry with classes that integrate educational curriculum with real life skills for the future.
Our Mission
The mission of the High School for Innovation in Advertising and Media is to provide academic and career competencies that will transform students into competitive candidates in advertising and media. The school, providing a rigorous and real-world, experience-based environment, will empower students to make well-informed decisions about their educational and professional futures.
Effective Talent Pipeline
“We are building an innovative talent pipeline, providing the next generation of industry stars with the experience and skills to add real value."
— Chris Weil, Chairman & CEO Momentum Worldwide
Our History
In 2008, the 4A’s partnered with the New York City Department of Education to form the first four-year high school in the country, exclusively dedicated to preparing students for careers in the advertising and media industry. The High School for Innovation in Advertising and Media (IAM) located in Brooklyn, New York is a fully accredited public high school, as recognized by the City and State of New York in 2012.
In addition to building advertising knowledge, the curriculum includes soft skills such as presenting and storytelling. By their junior year, students have achieved certifications in Microsoft Office as well as Adobe Creative Cloud.